TELEPHONE answering specialist Moneypenny joined forces with the Law Society to celebrate the best examples of innovation and good practice across the legal profession at a glittering event in London’s Hilton Hotel on Park Lane.
As a sponsor of the 2015 Law Society Excellence Awards, Moneypenny joined more than 600 representatives of law firms from England and Wales to recognise success in 16 award categories.
Bernadette Bennett, Moneypenny’s Legal Commercial Manager, presented the Excellence in Marketing and Communications Award on the evening to the winner Stephens Scown LLP. She commented: “It is an absolute pleasure to sponsor these very special awards which are about celebrating brilliance in firms or teams, as well as individuals. The ceremony really does shine a deserving light on fine examples of excellence in different areas of legal practice.
“It seemed appropriate for us to sponsor the marketing and communications category as we work hand in hand with firms to not only answer everyday calls for them, but to also make sure they are making the best of their promotional activities by helping them to capture every phone call generated as a result. In a competitive sector, a clever marketing strategy, supported by effective communications can be a key differentiator in terms of gaining market traction.
“Legal firms account for our largest client sector and have played a significant role in the growth of Moneypenny as a business over many years, so we are delighted to have the opportunity to give something back.”
Mandy Reynolds, Director of Marketing for Stephens Scown, said: “We are over the moon at winning the Law Society’s Marketing and Communications Excellence Award. We are lucky to work for a firm where marketing is appreciated and supported. Marketing at any organisation is about pushing the boundaries and seeing things from the clients’ perspective so it’s fantastic we can do this and are given the opportunity to be creative. Highlighting excellence is important as we can learn so much from others; it can only be a good thing for the legal sector overall.”
Moneypenny is endorsed by the Law Society and answers more than two million telephone calls a year for over 900 law firms, either on an overflow or fully outsourced basis.